Marketing Plan Template in Excel
The marketing budget ensures that your marketing plan or campaign has a realistic cost. Not calculating the right costs and budgets in a marketing plan could create problems.
With the marketing budget template in Excel you will be able to make projections of all your marketing campaigns and be able to check if your return on investment was profitable to the campaign carried out.
The spreadsheet contains the following features:
Settings:
In the settings section you will be able to configure the month and year of start, as well as the budget allocated to marketing campaigns.
Categories:
In this section we can classify our marketing categories, for example: social media, web marketing, content marketing, offline marketing, research, public relations, among others. The costs of these budgets are assigned according to the campaign and the media to be used. Additionally in this section you will be able to register or create a list of marketing suppliers, this information will be used in the expense and income sheets.
Budget:
The budget section will help us to project or determine the monthly budget allocated according to the registered categories, for example: online marketing, offline marketing, etc. This section will also serve to have a control of the allocated budget, the budget used and the remaining budget to allocate.
Marketing expenses:
This section is designed to record monthly expenses, you will have the option to record expenses per day, each section has a control format of the budget that was allocated monthly and the total expenses recorded in the month, we can also view the budget spent during the month.
Budget Report:
This section has five reports where we can view the behavior of the allocated budget, the actual budget used and the balances of the month, in addition we will have the option to view reports for each category and subcategory and information on expenses by supplier.
Return on investment | ROI:
Here we will be able to consult and track the profit obtained with the sales on our capital invested in each campaign, this section is subdivided on a monthly basis to simplify the records.
This spreadsheet can be easily edited according to the needs of your company or business.
IMPORTANT INFORMATION:
- Immediate download: Files will be available for download once your transaction is confirmed.
- Editable template adaptable to your requirements.
- One-time payment, no monthly or annual fees.
- Compatible with all Excel versions.
- Includes user’s manual.
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